How Early-Stage Startups Can Use WhatsApp Flows for Lead Gen & Conversions

TL;DR: Use WhatsApp Flows to turn cold traffic into warm leads without a single line of code. Right now, if you’re an Indian founder trying to get leads on a shoestring budget, cold emails and landing pages alone won’t cut it. WhatsApp Flows — officially launched by Meta — are outperforming traditional funnels with 5x … Read more

Bharat GTM: Building for Tier-II/III India in 2025

TL;DR: The next 100 million users are online—and they’re not in metros. If your GTM playbook is still English-first and Instagram-heavy, you’re leaving serious TAM on the table. Right now, over 60% of India’s 700M+ internet users are from non-metro cities. They prefer YouTube over Google Search, local creators over Bollywood stars, and price/performance over … Read more

How Indian Founders Can Use AI Tools for Ultra-Cheap Content Creation in 2024

TL;DR: Bootstrapped founders can now build a full-blown content engine using free AI tools like ChatGPT and Notion AI—zero hires, zero chaos. Right now, most Indian early-stage founders are scrambling to post consistently, write decent landing pages or trigger email flows—without a content budget or team. You’re not alone. But in 2025, the playbook has … Read more

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